The Four Tenets of Conscious Capitalism

Higher Purpose:
Elevating humanity through business begins with knowing WHY your company exists. Without this, you have no compass to get and stay focused on your True North. Businesses should exist for reasons beyond just making a profit. We see profit as a necessary means to achieving your purpose—not as an end in and of itself.

Stakeholder Orientation:
Critical to achieving your purpose is to value and care for EVERYONE that touches your business. This includes your employees, customers, suppliers, partners, investors, community, environment, and sometimes even your competition. Motivate all stakeholders by creating “win-win-win” outcomes for all who are impacted by your business’s decisions.

Conscious Leadership:
Conscious businesses cannot exist without Conscious Leaders. They are the stewards, the pioneers of good. They keep the business focused on its Purpose. They reject a zero-sum, trade-off-oriented view of business and seek creative, synergistic solutions for all stakeholders. Without better leaders, there is no better world. Period.

Conscious Culture:
The culture of your business is its heartbeat. Without a healthy one, the business will ultimately fail. Cultures are as unique as the people who comprise them, but commonalities include trust, accountability, transparency, integrity, loyalty, egalitarianism, fairness, personal growth, and love and care.