Conscious Capitalism Bay Area Chapter

Conscious Capitalism
San Francisco, Bay Area Chapter

Welcome to the Bay Area Chapter of Conscious Capitalism

If there’s one place that positive change is alive and well, it’s the San Francisco Bay Area. In the spirit of putting transformation and purpose to work, we welcome you to our Conscious Capitalism community.

The mission of our work at Conscious Capitalism Bay Area is to actively engage mission driven companies and individuals to embody the four tenets of Conscious Capitalism: Higher Purpose, Conscious Culture, Conscious Leadership, and Stakeholder Orientation. We believe that justice, equity, diversity, and inclusion are deeply embedded and interwoven into each of the four tenets in truly conscious businesses. If Conscious Capitalism was a car, the four tenets would be the tires and JEDI would be the gas.

We exist to elevate humanity and support leaders, like you, in creating impacts that are both positive and profitable. Our goal is to serve our community in cultivating and sustaining conscious business. This goal is embedded in everything we do – creating community, holding events, providing education and sharing inspiration.

Here are the foundations of our organization:

The Four Tenets of Conscious Capitalism

Higher Purpose:
Elevating humanity through business begins with knowing WHY your company exists. Without this, you have no compass to get and stay focused on your True North. Businesses should exist for reasons beyond just making a profit. We see profit as a necessary means to achieving your purpose—not as an end in and of itself.

Stakeholder Orientation:
Critical to achieving your purpose is to value and care for EVERYONE that touches your business. This includes your employees, customers, suppliers, partners, investors, community, environment, and sometimes even your competition. Motivate all stakeholders by creating “win-win-win” outcomes for all who are impacted by your business’s decisions.

Conscious Leadership:
Conscious businesses cannot exist without Conscious Leaders. They are the stewards, the pioneers of good. They keep the business focused on its Purpose. They reject a zero-sum, trade-off-oriented view of business and seek creative, synergistic solutions for all stakeholders. Without better leaders, there is no better world. Period.

Conscious Culture:
The culture of your business is its heartbeat. Without a healthy one, the business will ultimately fail. Cultures are as unique as the people who comprise them, but commonalities include trust, accountability, transparency, integrity, loyalty, egalitarianism, fairness, personal growth, and love and care.

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