Events and Meet Ups
As a chapter, we strive to create and foster a community of practice in the Bay Area. Members and guests alike can be inspired by local conscious leaders and can learn how to practically apply the tenets of Conscious Capitalism to their own businesses.
We host a series of Events and Meetups throughout the year.
Please mark your calendars and register to join us at our next event.
We look forward to connecting soon!
- This event has passed.
Apply “Design Thinking” to Align Your Company’s Stakeholders
July 27 @ 5:30 pm - 8:00 pm$35 - $45
“Managing for stakeholders is not about trade-off thinking. It is about using innovation and entrepreneurship to make all key stakeholders better off and get all of their interests going in the same direction.”
– Ed Freeman (philosopher and professor of business at the University of Virginia)
Traditional business practice often places the value of shareholders above all other
stakeholders. This can lead to zero-sum thinking and trade-offs that are not healthy for the organization, because
they don’t address the needs of all stakeholders: employees, customers, suppliers, the community, and even
the environment. In the long term, this single-minded approach to decision-making leaves companies unprepared
to succeed in the face of increased competition, a volatile marketplace, and disruption.
Managing All Stakeholders Equally. Conscious companies align all their stakeholders by using a more equitable
approach. How does that work day-to-day? We’ll show you, in a special presentation that applies design thinking to
creating a balanced stakeholder orientation.
Conscious Capitalism Bay Area has organized an interactive learning event that will show you how to work
with the latest design thinking methodologies used by leading companies around the world. You will come
away from this event with a clear understanding of how to apply this approach to your own stakeholder orientation.
In the Process, You’ll Learn More About Design Thinking. Our design thinking experts and teachers, Saul Gurdus
and Justin Zacks, have a company called Method Garage. They will help you explore this revolutionary practice, and you’ll
see why many conscious companies are adopting it. You’re invited to step out of your comfort zone, experiment, have a little fun,
and pick up some new ideas and techniques to take back to your organization. Most of all, you’ll learn how you can take practical
steps, creating a more unified approach with all of your stakeholders, turning it into a company-wide process that encourages
involvement and innovation.
Here’s what you’ll learn:
• The basics of design thinking with an eye on conscious leadership
• How to ingrain stakeholder-oriented approaches in your strategy, culture, operations, and
• How to use tools that help unlock creativity and get teams focused on what matters
The People Behind Method Garage
Method Garage was founded in early 2016 by Justin Zacks and Saul Gurdus, two organizational thinkers with a mission. They bring battle tested Customer Experience (CX) and innovation methods to companies of all sizes. They rapidly enable teams to be self-sufficient. That’s why each of their offerings comes with a ride-along experience that helps company leaders take the reins and keep everything they’ve learned alive.
About Saul Gurdus
Saul’s superpower is his ability to marry human-centered design and business reality. With 19
years of corporate leadership, he knows what it takes to scale customer-focused innovation in
the real world. Based in the San Francisco Bay Area, Saul works part time with Stanford’s
d.school, teaching executives design thinking. He serves on the board of Golden Gate Regional
Center, and speaks regularly at customer experience conferences. He now brings cutting-edge
design methods and lessons learned to companies pursuing their own customer-centered
About Justin Zacks
Justin brings a unique perspective to customer experience design with his deep background
across many disciplines including psychology, product management, marketing, human
resources and customer insights. He is considered an expert in a variety of innovation methods
such as design thinking, journey mapping, lean and agile, and is often referenced by top thought
leadership firms like Forrester. In addition to his responsibilities as co-founder of Method
Garage, Justin mentors startups at Boomtown Accelerator and is a member of the d.global
initiative centered in Boulder, CO.
In Partnership with:
- Conscious Company Media
- Hanson Bridgett LLP
- New Resource Bank
- Social Venture Network (SVN)
- American Sustainable Business Council (ASBC)
- Conscious Capitalism Bay Area Chapter
These events (and their attendees) may be photographed, videotaped, or otherwise recorded by Hanson Bridgett LLP. By attending, you consent in perpetuity to any and all use of your image, voice, or other participation in the event in any such recording.